AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in Nigeria Q2 2022
Explore the performance of the top 5 fashion games on iOS in Nigeria during Q2 2022, with insights on weekly downloads, revenue, and active users.
The second quarter of 2022 saw interesting trends in the performance of the top 5 fashion games on iOS in Nigeria. Here’s a breakdown of their weekly downloads, revenue, and active users, based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. experienced fluctuations in its weekly revenue, peaking at around $569 in mid-April and ending the quarter at approximately $243. Weekly downloads showed a significant increase, particularly in mid-June, reaching a high of 2.9K. The game also saw a rise in weekly active users, peaking at nearly 14.6K in mid-June before stabilizing at around 11.7K by the end of the quarter.
Covet Fashion: Dress Up Game by Crowdstar LLC had a varied revenue stream, with a notable peak of $311 in mid-May and ending the quarter at about $125. Downloads were highest in mid-April at 332, but generally remained below 200 per week. The game’s active users peaked at 520 in mid-April, stabilizing around 265 by the end of the quarter.
Makeover Games: Makeup Salon, published by Salon™, had relatively steady weekly revenue, peaking at $93 at the end of March and ending the quarter at $28. Weekly downloads were consistently around 450, with a slight peak at 532 in early April. Active users saw a peak of 823 at the end of June, showing a steady increase throughout the quarter.
Makeup Games: Guide to Breakup by Hugs N Hearts had modest revenue figures, with peaks of $82 at the end of March and $68 in early May. Weekly downloads remained stable around 260, with a slight peak at 303 in early May. The game maintained a steady number of active users, peaking at 309 in early May and ending the quarter at 277.
Pocket Styler: Fashion Stars from Nordcurrent UAB saw its revenue peak at $77 in mid-May, with other weeks ranging between $15 and $54. Downloads peaked at 258 in late May, while active users reached their highest at 866 in late May, before dropping to 578 by the end of the quarter.
These insights highlight the dynamic nature of the fashion gaming market in Nigeria. For more detailed data and further insights, visit Sensor Tower.
